Everything
you want to know about franchisingHigh
Frequency Marketing
PR & Media Relations in Spanish - Website positioning
PROFITABLE BUSINESS SELLING SPECIAL COUPONS
Look in your mailbox. What do you see almost every day? Coupons.
Look in your newspaper. What do you see EVERY day? Coupons. It
seems like coupons multiply like rabbits Why? Prices are rising,
unlike a majority of people's incomes. Coupons only make good
financial sense. But what if you discovered that someone's
making money from coupons? They are, and so can you, by selling
a special type of coupon.
Manufacturers use coupons primarily to attract new customers.
The money savings entice people to try products they might
otherwise not have. The same can be true of local businesses in
your area. Sure, they put coupons in their newspaper ads. But
you can give them the opportunity to get their coupons into the
hands of the exact customers they need, and at a far better
price than the local newspaper. You can produce a Local Business
Coupon Book easily, inexpensively, and profitably, if you follow
the steps outlined here.
The first step in running a successful coupon publishing
business is to find the businesses that will advertise with you.
Any business that relies on local advertising is a good
prospect. Here is a short list of businesses you should
consider: Theaters; Hair Salons; Fast Food Restaurants; Record
and CD Stores; Dry Cleaners; Supermarkets; Car Washes; Muffler
Shops; Ice Cream and Frozen Yogurt Shops. Basically, any store
that could reasonably use a coupon to draw in new customers is a
prospect. You may want to specialize in one area, such as fast
food restaurants. Or, cover the whole gamut. Look through your
phone book for businesses you might not have thought of.
When you approach these businesses, target a group within a five
mile radius. It will be more time-efficient for you, and you can
use the area grouping in your sales pitch. Stress the fact that
around 80 percent of their business will come from that five
mile radius. Tell them that you plan to distribute the coupon
book within that radius, so it will draw the best results.
To be really profitable, you should get at least 15 to 25
businesses in the book. The more, the better. How much to
charge? That depends on how many books you will be distributing,
and what your costs are. One coupon book producer charged $100
for a coupon going to 1,000 people in an eight mile radius. His
total cost was $300, and he sold 11 businesses coupons. This
gave him an $800 profit in one week!
The second step is to create the coupons. If you have a
computer, the job of designing the coupons can be quite easy
with some of the word processor/graphics packages available. If
not, talk to your printer. He or she will more than likely have
some ready-made templates for coupons. You can just fill in the
blanks. If your printer doesn't have blank coupon sheets, you
can get an attractive sheet of six coupons with blanks for
advertiser names and addresses, offers, and expiration dates by
sending $5 to Pat Flanagan Publishing & Design, 540 Imus Dr.,
Mishawaka, IN 46545, and include your business name and address,
as well as your coupon book's title. They will be attractively
typeset along the bottom of the coupon!
Be sure to put YOUR business name on the coupon (in small print,
so it doesn't distract). Subconsciously, people will remember
your business name and associate it with saving money. In any
case, you will need to put the advertising business' name,
address, phone, logo (if any, many businesses will have them
premade for you to use), the amount of the discount, any
conditions they may have, and an expiration date. Your printer
can help you with the layout, if you are inexperienced, or you
can find easy to use layout boards at an office supply or art
store.
Assembling the coupon books can be done in a number of ways. The
easiest, and recommended, way to start is by simply stapling
them together. Only one staple will be necessary, on the left
side of the stack of coupons. Make a cover coupon with your
business name and the name you've chosen for the coupon book.
Put that on top of the stack before you staple. Other methods
are perforating/padding, and perforating/perfect binding. Your
printer should be able to provide pricing information on these
and other binding methods.
The third step is distributing. You have already identified the
radius within which you will distribute your coupon books. There
are two methods of delivery you can use. You can either deliver
them by car or foot, or you can bulk mail them. Bulk mailing is
infinitely easier and more efficient, but requires a bit of
paperwork and registration fees. If you are delivering in one
zip code area, you can use either five digit presort mailing, or
carrier route presort mailing. You should check with your
postmaster regarding rules and fees. As soon as you have mailed
the coupons, deliver a copy of the coupon book to each business
that has advertised in it, so they know that customers will now
be bringing them in.
The fourth and final step is follow up. You need to know how
your coupon books are doing. Ask the businesses that advertise
in your book to write the amount purchased by the coupon-bearing
customer on the back of the coupon, and to hold them for you.
Stop by at least once a week and pick up the redeemed coupons.
Besides giving you purchase totals that you can refer to in
future sales to new customers, this also gives you a chance to
talk to the businesses about purchasing coupons in new books.
You can show them right then and there the results they have
gotten, and they should be enthusiastic about signing back on.
It is important to maintain a good relationship with the
businesses who advertise with you. Show them that you are
committed to helping them increase their business. If you care,
so will they. This is a fun business that can be started
part-time, and can easily move to full-time. Remember the man
who cleared $800 his first week in this business. He was just
starting out, and you can do that, too!
Tips, Tricks, and Tools for Promoting Your Business
Online
High
Frequency Marketing
PR & Media Relations in Spanish - Website positioning
PROFITABLE BUSINESS SELLING SPECIAL COUPONS
Look in your mailbox. What do you see almost every day? Coupons.
Look in your newspaper. What do you see EVERY day? Coupons. It
seems like coupons multiply like rabbits Why? Prices are rising,
unlike a majority of people's incomes. Coupons only make good
financial sense. But what if you discovered that someone's
making money from coupons? They are, and so can you, by selling
a special type of coupon.
Manufacturers use coupons primarily to attract new customers.
The money savings entice people to try products they might
otherwise not have. The same can be true of local businesses in
your area. Sure, they put coupons in their newspaper ads. But
you can give them the opportunity to get their coupons into the
hands of the exact customers they need, and at a far better
price than the local newspaper. You can produce a Local Business
Coupon Book easily, inexpensively, and profitably, if you follow
the steps outlined here.
The first step in running a successful coupon publishing
business is to find the businesses that will advertise with you.
Any business that relies on local advertising is a good
prospect. Here is a short list of businesses you should
consider: Theaters; Hair Salons; Fast Food Restaurants; Record
and CD Stores; Dry Cleaners; Supermarkets; Car Washes; Muffler
Shops; Ice Cream and Frozen Yogurt Shops. Basically, any store
that could reasonably use a coupon to draw in new customers is a
prospect. You may want to specialize in one area, such as fast
food restaurants. Or, cover the whole gamut. Look through your
phone book for businesses you might not have thought of.
When you approach these businesses, target a group within a five
mile radius. It will be more time-efficient for you, and you can
use the area grouping in your sales pitch. Stress the fact that
around 80 percent of their business will come from that five
mile radius. Tell them that you plan to distribute the coupon
book within that radius, so it will draw the best results.
To be really profitable, you should get at least 15 to 25
businesses in the book. The more, the better. How much to
charge? That depends on how many books you will be distributing,
and what your costs are. One coupon book producer charged $100
for a coupon going to 1,000 people in an eight mile radius. His
total cost was $300, and he sold 11 businesses coupons. This
gave him an $800 profit in one week!
The second step is to create the coupons. If you have a
computer, the job of designing the coupons can be quite easy
with some of the word processor/graphics packages available. If
not, talk to your printer. He or she will more than likely have
some ready-made templates for coupons. You can just fill in the
blanks. If your printer doesn't have blank coupon sheets, you
can get an attractive sheet of six coupons with blanks for
advertiser names and addresses, offers, and expiration dates by
sending $5 to Pat Flanagan Publishing & Design, 540 Imus Dr.,
Mishawaka, IN 46545, and include your business name and address,
as well as your coupon book's title. They will be attractively
typeset along the bottom of the coupon!
Be sure to put YOUR business name on the coupon (in small print,
so it doesn't distract). Subconsciously, people will remember
your business name and associate it with saving money. In any
case, you will need to put the advertising business' name,
address, phone, logo (if any, many businesses will have them
premade for you to use), the amount of the discount, any
conditions they may have, and an expiration date. Your printer
can help you with the layout, if you are inexperienced, or you
can find easy to use layout boards at an office supply or art
store.
Assembling the coupon books can be done in a number of ways. The
easiest, and recommended, way to start is by simply stapling
them together. Only one staple will be necessary, on the left
side of the stack of coupons. Make a cover coupon with your
business name and the name you've chosen for the coupon book.
Put that on top of the stack before you staple. Other methods
are perforating/padding, and perforating/perfect binding. Your
printer should be able to provide pricing information on these
and other binding methods.
The third step is distributing. You have already identified the
radius within which you will distribute your coupon books. There
are two methods of delivery you can use. You can either deliver
them by car or foot, or you can bulk mail them. Bulk mailing is
infinitely easier and more efficient, but requires a bit of
paperwork and registration fees. If you are delivering in one
zip code area, you can use either five digit presort mailing, or
carrier route presort mailing. You should check with your
postmaster regarding rules and fees. As soon as you have mailed
the coupons, deliver a copy of the coupon book to each business
that has advertised in it, so they know that customers will now
be bringing them in.
The fourth and final step is follow up. You need to know how
your coupon books are doing. Ask the businesses that advertise
in your book to write the amount purchased by the coupon-bearing
customer on the back of the coupon, and to hold them for you.
Stop by at least once a week and pick up the redeemed coupons.
Besides giving you purchase totals that you can refer to in
future sales to new customers, this also gives you a chance to
talk to the businesses about purchasing coupons in new books.
You can show them right then and there the results they have
gotten, and they should be enthusiastic about signing back on.
It is important to maintain a good relationship with the
businesses who advertise with you. Show them that you are
committed to helping them increase their business. If you care,
so will they. This is a fun business that can be started
part-time, and can easily move to full-time. Remember the man
who cleared $800 his first week in this business. He was just
starting out, and you can do that, too!
